LITTLE ROCK — Rob Anderson has been hired as director of public relations at the Arkansas Farm Bureau, where he will help guide organizational messaging, development of new communication tools and manage the social media team.

Anderson, 43, has spent the past three years as director of content strategy at CJRW, where he led the planning, development and monitoring of digital content for the agency’s clients. He also managed the firm’s relationship with Riceland Foods, Inc.

Anderson holds undergraduate and graduate degrees from Louisiana State University. He has more than 20 years' experience, including time as a reporter, editor and communications professional. He has worked with state government and private enterprises, including crisis communication work for LSU during Hurricane Katrina while a member of the school’s university relations staff. 

He also has led communications work for the Louisiana Public Health Institute and the Louisiana Center for Planning Excellence, which coordinated planning for urban, rural and regional development. He also led social media and strategy for Keating Magee Marketing Communications of New Orleans, including work with the Coushatta Tribe of Louisiana, the Tobacco-Free Living campaign and NBA All-Star Chris Paul.

“Rob’s work experiences read like a novel,” said Steve Eddington, ArFB’s vice president of public relations. “His work with rural development, health care and agriculture fit very naturally with the work of Arkansas Farm Bureau.

“We look forward to utilizing Rob’s skills to more effectively tell the story of Arkansas agriculture, the men and women who make up Arkansas’ largest industry and whose work provides food and fiber for our state, the country and much of the world.”

A graduate of Little Rock Hall, Anderson is on the board of directors for the UAMS Family Home, the Arkansas Rice Depot and secretary of the Arkansas Hospice Foundation Board. He also serves as an instructor of journalism and media studies for the Tulane University School of Continuing Studies. 

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Rob Anderson